WINTER SEMESTER - MASTER COURSES

IMPORTANT!

This list of courses is not yet final, some modifications may occur.

In order to enrol into master level courses, it is necessary to obtain approx. 180 ECTS credits prior to the exchange. 


Elective courses will be held only if enough students enrol into the course.  

IF THE COURSE DESCRIPTION IS NOT COMPLETE, PLEASE CONTACT THE COURSE COORDINATOR OF THE COURSE.

MASTER LEVEL STUDENTS CAN SELECT COURSES FROM DIFFERENT MASTER PROGRAMMES. 

MASTER DEGREE IN ECONOMICS

Advanced Macroeconomics

Course code: 182216

Course coordinator: 

Prof. Josip Tica, PhD

Course instructors: 

Prof. Josip Tica, PhD

Assoc. Prof. Tomislav Globan, PhD

Description:

On the basis of extensive use of models and techniques, this course offers an insight into major theories relating to central questions of macroeconomics. This knowledge is not only connected to aggregate fluctuations but to other economic properties, e.g. growth, unemployment and inflation.

Course type: mandatory

ECTS credits: 6

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Comparative Economic Systems

Course code: 182218

Course coordinator: 

Assoc. Prof. Marija Beg, PhD

Course instructors: 

Assoc. Prof. Marija Beg, PhD

Assoc. Prof. Tomislav Sekur, PhD

Description:

The course aims are introducing students with the economic rationality and effectiveness of different economic systems. Special attention is paid to the observation economic, cultural and social prerequisites and circumstances that affect the emergence, development, flourishing and decay of the market of alternative economic models. The student acquires economic knowledge necessary for an objective assessment of imperfect market competition through the so-called alternative economic systems.

Course type: mandatory

ECTS credits: 6

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Industrial Policy

Course code: 182220

Course coordinator: 

Prof. Zoran Kovačević, PhD

Course instructors: 

Prof. Zoran Kovačević, PhD

Assoc. Prof. Marija Beg, PhD

Description:

The course aims to study the interaction among market structure, firm behaviour and their performance, with special focus on manufacturing.

Course type: mandatory

ECTS credits: 6

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Demographic and Social Development

Course code: 182221

Course coordinator: 

Asst. Prof. Marin Strmota, PhD 

Course instructors: 

Asst. Prof. Marin Strmota, PhD 

Krešimir Ivanda, PhD

Description:

The course objectives are to show and explain the link and interaction between demographic and economic-social structures and their consequences for demographic and socio-economic development. Demographic changes to policy makers and society in general will be a major challenge in the coming decades and will require adaptation of the existing ones or creation of new economic, tax, health, pension, education, social, family and other policies. Students will learn how demographic change affects society but also individuals. Students will be able to apply acquired knowledge in the public as well as business domain.

Course type: elective

ECTS credits: 4

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Public Sector Management

Course code: 182222

Course coordinator: 

Assoc. Prof. Ana Andabaka, PhD

Course instructors: 

Assoc. Prof. Ana Andabaka, PhD

Description:

Introduce students to the newest theoretical and practical achievements in the area of public sector management and develop competences specific to that area and its practical application.

Course type: elective

ECTS credits: 4

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Schools of Economic Thought

Course code: 182223

Course coordinator: 

Asst. Prof. Marko Družić, PhD

Course instructors: 

Professor Emeritus Ljubo Juričić

Asst. Prof. Marko Družić, PhD

Description:

To examine the link between economic theory and policy by analyzing the development of economic theories from the 19th to the 20th century.

Course type: elective

ECTS credits: 4

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

MASTER DEGREE IN BUSINESS - MANAGERIAL INFORMATICS

Data Management - NOT HELD IN AC. YEAR 2023/24

Course code: 99213

Course coordinator: 

Prof. Katarina Ćurko, PhD

Course instructors: 

Prof. Katarina Ćurko, PhD

Ana-Marija Stjepić, PhD

Description:

Understanding the role of data management in business environment. Mastering of data modelling and utilisation of databases in enterprise information systems. Understanding relational database technology and its application in specific problem domains. Understanding the problem of business data integration. Developing skills of building a database for a given problem.

Course type: mandatory

ECTS credits: 6

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Decision Support Methods - NOT HELD IN AC. YEAR 2023/24

Course code: 99214

Course coordinator: 

Assoc. Prof. Nikola Vlahović, PhD

Course instructors: 

Assoc. Prof. Nikola Vlahović, PhD

Description:

Students are introduced to methods, techniques and software tools for decision support. Competence is gained in recognition of business problems that can be solved by these methods. Students acquire specific knowledge about simulation modelling of dynamic business systems, expert systems and knowledge representation. The course is aimed at developing knowledge and skills related to development of expert systems for decision support. Students are trained to work in teams and acquire examples and knowledge from practice.

Course type: mandatory

ECTS credits: 6

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Business Process Management Systems - NOT HELD IN AC. YEAR 2023/24

Course code: 99215

Course coordinator: 

Prof. Vesna Bosilj Vukšić, PhD

Course instructors: 

Prof. Vesna Bosilj Vukšić, PhD

Assoc. Prof. Ljubica Milanović Glavan, PhD

Dalia Suša Vugec, PhD

Lucija Ivančić, MA

Ivan Jajić, MA

Description:

Students are introduced to methods and the development process of the system for business process management and on methods for business process modelling and on the interconnectivity between business process management and its IT implementation projects. The course aims at developing the knowledge and skills related to information technology (IT) and business process modelling (BPM). Students gain specific knowledge about the tools for managing business processes, discuss practical examples and are trained to lead business change projects.

Course type: mandatory

ECTS credits: 6

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Cyber Security and IT Auditing - NOT HELD IN AC. YEAR 2023/24

Course code: 227508

Course coordinator: 

Prof. Mario Spremić, PhD

Course instructors: 

Prof. Mario Spremić, PhD

Description:

The course provides students the basic knowledge in information system management, review of methodology for information system audit planning and managing as well as for analysing the control mechanisms in information systems. The specific knowledge and skills that can be achieved are: methodology for conducting information system audit project with risk evaluation techniques as well as using the software for information system auditing (in the computer lab).

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Business Applications Development - NOT HELD IN AC. YEAR 2023/24

Course code: 127457

Course coordinator: 

Assoc. Prof. Nikola Vlahović, PhD

Course instructors: 

Assoc. Prof. Nikola Vlahović, PhD

Description:

The course provides students with the knowledge of processes and methods of development of business applications through requirements definition process, business applications modeling using UML, business process development using contemporary software development methodology, basics of programming and automated code generation as well as implementation processes. Specific knowledge refers to the analysis of business applications' excellence.

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Management of Innovation

Course code: 241452 

Course coordinator: 

Assoc. Prof. Božidar Jaković, PhD

Course instructors: 

Prof. Mirjana Pejić Bach, PhD

Assoc. Prof. Božidar Jaković, PhD

Ana-Marija Stjepić, PhD

Description:

The students will develop understanding of innovation and creativity as a phenomenon in general, and specifically within an organisational environment. They will develop individual and team skills in preparing and presenting innovative projects, specifically those based on IT and creating added value.

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

MASTER DEGREE IN BUSINESS - MANAGEMENT

Human Resource Management

Course code: 143090

Course coordinator: 

Prof. Nina Pološki Vokić, PhD

Course instructors: 

Prof. Nina Pološki Vokić, PhD

Milka Rimac Bilušić, MA

Description:

Understanding the importance of human resources and HRM for the success of contemporary organizations. Introduction to the basic theoretical and practical problems while managing human resources. Understanding HRM functions, methods and models and their applicability in business practice. Developing HRM competencies needed for problem-solving and developing human resources and human resources management programs in organizations.

Course type: mandatory

ECTS credits: 6

Pre-requisites: none 

Language of instruction: English

DETAILED SYLLABUS

Business Process Management

Course code: 143091

Course coordinator: 

Assoc. Prof. Tomislav Hernaus, PhD

Course instructors: 

Assoc. Prof. Tomislav Hernaus, PhD

Nikolina Dragičević, PhD

Description:

Introduction and analysis of concept, basic theoretical and practical problems of process orientation in modern organizations. Acquiring necessary knowledge for understanding the importance of business processes and successful business process management.

Course type: mandatory

ECTS credits: 6

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Management Skills

Course code: 143092

Course coordinator: 

Prof. Nina Pološki Vokić, PhD

Course instructors: 

Prof. Nina Pološki Vokić, PhD

Assoc. Prof. Maja Klindžić, PhD

Description:

Understanding the importance and acquiring different management skills needed for the success in the complex and turbulent business environment of today, which demands from the contemporary managers to be people-oriented, cherish diversity and introduce change.

Course type: mandatory

ECTS credits: 6

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Organization Design - NOT HELD IN AC. YEAR 2023/24

Course code: 143093

Course coordinator: 

Assoc. Prof. Tomislav Hernaus, PhD

Course instructors: 

Assoc. Prof. Tomislav Hernaus, PhD

Matija Marić, PhD

Nikolina Dragičević, PhD

Description:

A turbulent and highly competitive business environment accompanied by a constant interplay of rising complexity and interdependence creates an ongoing demand for effective organisational design. The purpose of the course is to familiarise students with relevant theory and practice of designing organisations. They will analyse specific issues of designing at various levels and in various industries. Besides studying organisational structures of different companies and other organisations (with respect to their size, activity, geographic spreading and collaboration types), the special emphasis will be put on designing work processes and jobs at the micro level. Students will be acquainted with the organisation design process, as well as with tools, techniques and methods relevant for designing effective organisational solutions.

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Organizational Behaviour - NOT HELD IN AC. YEAR 2023/24

Course code: 143094

Course coordinator: 

Assoc. Prof. Ana Aleksić, PhD

Course instructors: 

Assoc. Prof. Ana Aleksić, PhD

Description:

Introduction to the social dimension (i.e. soft variables) of organization; including individuals, groups, teams, their knowledge and skills, communication processes, conflicts, power and influences within organization, as well as culture, change and development. Understanding human dimension of organization could be useful to students to coordinate and lead people towards defined organizational objectives.

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Supply Chain Management

Course code: 143095

Course coordinator: 

Prof. Jasna Prester, PhD

Course instructors: 

Prof. Jasna Prester, PhD

Description:

Each lecture is started with cases describing some Supply Chain phenomenon, structure or points from the theoretical lecture. Case studies are chosen from Harvard base of case studies, and European from ECCH base. Then lectures are presented that form the base for analytical and deductive thinking. All materials are provided through MERLIN study platform. The course objective is to prepare students for jobs in supply chain management and logistics. By analyzing many cases they will be able to see where improvements in their future jobs can be made.

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Leadership - NOT HELD IN AC. YEAR 2023/24

Course code: 143096

Course coordinator: 

Prof. Mislav Ante Omazić, PhD

Assoc. Prof. Domagoj Hruška, PhD

Course instructors: 

Prof. Mislav Ante Omazić, PhD

Assoc. Prof. Domagoj Hruška, PhD

Mislav Radić, MA

Description:

The basic aim of this course is to get the students acquainted with all relevant aspects of leadership as key assumption for successful management of organization. The distinction between leadership and management is that leadership is usually connected to special stratum of people - the change generators. Leadership cannot be learned in class completely. Throughout this course students should acquire the fundamentals of leadership and gain the basic knowledge in this fuzzy field. Among other things, special attention will be paid to the difference between transactional and transformational leaders, team leadership and the relationship between leadership and ethics. The characteristics of the modern 21st century leader are also emphasized.

Course type: elective

ECTS credits: 5

Pre-requisites: none 

Language of instruction: English

DETAILED SYLLABUS

Management of Profit Centers - NOT HELD IN AC. YEAR 2023/24

Course code: 143099

Course coordinator: 

Assoc. Prof. Ivana Marić, PhD

Course instructors: 

Assoc. Prof. Ivana Marić, PhD

Description:

Through this course students will be able to learn more about the skills of applying management in profit centers. Furthermore, the aim of the course is to increase the efficiency of the organization by introducing profit centers using entrepreneurial principles. Skills and skills are being developed to motivate managers of accountability centers to achieve clear goals as well as all employees who participate in awards for good performance.

Course type: elective

ECTS credits: 4

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Organization Development - NOT HELD IN AC. YEAR 2023/24

Course code: 143102

Course coordinator: 

Assoc. Prof. Maja Klindžić, PhD

Course instructors: 

Assoc. Prof. Maja Klindžić, PhD

Description:

Introduction and analysis of the concepts, fundamental theoretical and practical problems of organizational development in contemporary business organizations. Acquiring knowledge, skills and capabilities necessary to understand the importance of organizational development as well as training to successfully apply the knowledge in practice.

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Change Management

Course code: 143100

Course coordinator: 

Prof. Mislav Ante Omazić, PhD

Course instructors: 

Prof. Mislav Ante Omazić, PhD

Mislav Radić, MA

Description:

The course is designed to prepare students for work in constantly changing environment and new business situations on local, regional and international markets. The constant change in how, where and why people work has become the condition sine qua non of the modern organization. Among them, the fastest, easiest and the most successful to adapt are likely to survive, while others almost surely will not. Due to all above mentioned student have to be prepared to continuous changes in their points of view, attitudes, understanding and behaviour by recognizing the weak and the constantly evolving signals coming from market. The power of argument and facts has to be a constant challenge for future leaders. Sophisticated and complex feelings coming out as the output of the process of change and their understanding within and in a wider organizational work context are crucial for facilitating change from a reactive to a proactive mode. During the course students will be absolutely required to face their own resistance to change in order to better understand whole process of change, its life cycle and basic rules defining it.

Course type: elective

ECTS credits: 4

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Corporate Social Responsibility - NOT HELD IN AC. YEAR 2023/24

Course code: 143101

Course coordinator: 

Prof. Mislav Ante Omazić, PhD

Course instructors: 

Prof. Mislav Ante Omazić, PhD

Patricia Uroić, MA

Description:

The course is designed to prepare students for work in constantly changing environment and new business situations on local, regional and international markets. Global problems which involve the organisation of a company are frequently described as challenging, non-linear meta-problems with long-term consequences, adverse effects, non-transparent cause-effect structures, often with non-corrigible consequences. Corporate social responsibility represents the concept of corporate governance which by its nature includes making a profit but also satisfying social and environmental criteria with the principle goal of providing sustainability and satisfaction to all stakeholders involved. Corporate social responsibility is not a static and linear concept but a process of continuous negotiations and redefinition of the achievable. Outcomes that corporate responsibility covers also change in time and in relation to the cultural aspects. Being responsible does not represent a fixed, unchangeable condition set up as a result of using certain business activities in practice or as a result of methods integrated into business activities. Instead, responsibility includes willingness, capacity and opportunities on the basis of which business organisations learn and integrate changeable expectations of society into its risk management, management of change and opportunity, as well as into the ways in which these practices satisfy the expectations of its business environment. Corporate social responsibility therefore represents the current state of affairs and constantly changes its appearance thereby altering the limits of the possible. Corporate social responsibility can offer a platform for short-term performance and long-term health of the organisation; it can formulate adequate aspirations and create a time frame for their fulfilment. It embodies the change of processes and systems thus transforming the behaviour of all stakeholders involved. During the course students are going to work on continues basis on their understanding of wider context of corporate social responsibility phenomena and new role of business within society.

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

International Management - NOT HELD IN AC. YEAR 2023/24

Course code: 143097

Course coordinator: 

Prof. Darko Tipurić. PhD

Course instructors: 

Prof. Darko Tipurić. PhD

Lana Cindrić, PhD

Description:

Acquiring knowledge of the characteristics of international management with the focal interest in strategic and structural factors concerning international corporations. Introduction to managerial knowledge and skills necessary for successful management in international business environment, with the emphasis on cross-cultural dimension.

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Business Continuity - NOT HELD IN AC. YEAR 2023/24

Course code: 143103

Course coordinator: 

Assoc. Prof. Ante Vuletić, PhD

Course instructors: 

Prof. Marijan Cingula, PhD

Assoc. Prof. Ante Vuletić, PhD

Description:

The purpose of this course is to develop strategic approach to all kind of threats in modern business environment. Students should recognize physical threats such as: natural disasters, fires, terrorists attack in addition to other threats to ICT components (viruses, industrial espionage, threats to the public image). After finishing the course, students should develop their own techniques for quick response and re-establishing business activities after all kind of natural, human or technical disasters.

Course type: elective

ECTS credits: 4

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Management of Integration Processes - NOT HELD IN AC. YEAR 2023/24

Course code: 143104

Course coordinator: 

Assoc. Prof. Davor Filipović, PhD

Course instructors: 

Assoc. Prof. Davor Filipović, PhD

Description:

Mergers and acquisitions, as a part of the growth strategy, but also as a research field of numerous scientists and consultants, represent prominent phenomenon of developed capitalist world since the end of 20th century. Growth of the company trough M&A provides access to new markets and resources, and success or failure of M&A is of great importance not only for companies included that in that process, but also for all participants of that process, and for the whole economy. This course develops specific set of knowledge regarding M&A which all managers in contemporary business world need to posses in order to successfully manage M&A transactions.

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

MASTER DEGREE IN BUSINESS - TRADE AND INTERNATIONAL BUSINESS

Commodity Exchanges

Course code: 143080

Course coordinator: 

Prof. Tomislav Baković, PhD

Course instructors: 

Prof. Tomislav Baković, PhD

Assoc. Prof. Ivana Štulec, PhD

Description:

The aim of the course is to present the possibilities of future commodity market as an alternative form of investment and a hedging instrument against the unfavorable price movements. To show the chronological development of the futures market and the main features of today's trends. To provide the theoretical framework of commodity future contracts and commodity future prices. To enable understanding of the trading mechanism in the future commodity markets needed as a prerequisite for entering the commodity market. To enable students to evaluate commodity and price risks, taking into account a particular business situation, and select the appropriate trading strategy. To develop the ability of critical thinking when choosing appropriate future orders and trading strategies. To develop skills necessary for analyzing fundamental factors influencing future prices and technical indicators.

Course type: mandatory

ECTS credits: 6

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Trade and Trade Policy

Course code: 143081

Course coordinator: 

Mia Delić, PhD

Course instructors: 

Prof. Blaženka Knežević, PhD

Mia Delić, PhD

Description:

Development of skills for critical understanding of the role and function of trade in the economic development of the countries with developed market structures and in Croatia. Adoption of knowledge that enable a critical evaluation of impact of modern processes and trends that are taking place in trade of countries with developed market structures and in Croatia, with special emphasis on processes such as: internationalization, concentration, the impact of modern information and communication technologies to the development of trade formats and the development of business systems that can respond to the current challenges. Development of the ability to understand the specifics of trade as service segment of the economy in relation to the segments of material production. To understand the instruments of trade policy and their role in the context of Croatian accession to the European Union.

Course type: mandatory

ECTS credits: 6

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Wholesale and Retail Business

Course code: 143082

Course coordinator: 

Prof. Sanda Soucie, PhD

Course instructors: 

Prof. Sanda Soucie, PhD

Assoc. Prof. Ivan Kovač, PhD

Description:

Expected learning outcomes: 1. obtaining theoretical and practical knowledge in the area of wholesale and retail business; 2. establishing basis for making decisions concerning retail prices, assortment, store layout, service level, etc.; 3. ability to analyze advantages and disadvantages of wholesale and retail companies; 4. ability to analyze actual situation on the market, and to calculate the level of concentration; 5. ability to make the strategy for retail and wholesale company in details; 6. obtaining knowledge about various price calculations, and about price modifications.

Course type: mandatory

ECTS credits: 6

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

International and Domestic Markets of Goods and Services

Course code: 143084

Course coordinator: 

Prof. Tonći Lazibat, PhD

Course instructors: 

Prof. Tonći Lazibat, PhD

Assoc. Prof. Ines Dužević, PhD

Assoc. Prof. Helena Nikolić, PhD

Description:

Enable that students of Trade direction will be able to monitor professional and scientific literature from trade area and qualify them with elementary and specific methods of scientific-research work. When they graduate they will be possible to participate in production processes and trade on macro or micro levels. It will be given special significance on presentation of competitive advantages that Croatia has or can have in relation to other neighbour countries, countries in European Union and other important world and European countries.

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Quality Management

Course code: 143085

Course coordinator: 

Prof. Tonći Lazibat, PhD

Course instructors: 

Prof. Tonći Lazibat, PhD

Prof. Tomislav Baković, PhD

Assoc. Prof. Ines Dužević, PhD

Asst. Prof. Mate Damić, PhD

Description:

Developing knowledge on quality management systems. Developing interdisciplinary knowledge on solving business issues related to product/process quality. Applying quality tools and methods in different industries. Understanding theoretical evolution of quality management movement. Understanding the application of quality management standards.

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

MASTER DEGREE IN BUSINESS - MARKETING

Consumer Behaviour - NOT HELD IN AC. YEAR 2023/24

Course code: 211309

Course coordinator: 

Prof. Sunčana Piri Rajh, PhD

Course instructors: 

Prof. Sunčana Piri Rajh, PhD

Description:

The main goal of the course is to provide students with useful theoretical and working knowledge about consumer behaviour, and to emphasize the importance of understanding consumer behaviour in everyday business practice. Consumer behaviour is a part of a human behaviour. Therefore, it is extremely complex, dynamic, challenging and interesting area of scientific research. Understanding consumer behaviour is crucial for marketers. Knowing why consumers buy the products, how they choose brands, when they make their purchases, how they use and dispose products, helps marketers to create a successful marketing strategy and to gain a competitive advantage. By the end of this course, students should not only be familiar with an extensive body of consumer behaviour literature, but they will also be able to apply theoretical knowledge to a variety of marketing problems.

Course type: mandatory

ECTS credits: 6

Pre-requisites: -

Language of instruction: English

DETAILED SYLLABUS

Marketing Research - NOT HELD IN AC. YEAR 2023/24

Course code: 211310

Course coordinator: 

Assoc. Prof. Miroslav Mandić, PhD

Course instructors: 

Assoc. Prof. Miroslav Mandić, PhD

Description:

This is a state-of-the-art course on Marketing Research. It attempts to impart a basic understanding of the various marketing research techniques currently employed by some of the major corporations as well as small and medium enterprises in the world. Exposition of these techniques will be offered along two dimensions: theoretical and practical. While this is essentially a course in research methods, the problem contexts used to illustrate the various concepts will be managerial. The course has a strong applied and managerial orientation that is relevant to the current marketing and management environment. In discussing the research techniques, the emphasis will be on applied aspects.

Course type: mandatory

ECTS credits: 6

Pre-requisites: -

Language of instruction: English

DETAILED SYLLABUS

Personal Selling and Negotiation

Course code: 211311

Course coordinator: 

Prof. Tomašević Lišanin, PhD

Course instructors: 

Prof. Tomašević Lišanin, PhD

Description:

To apply contemporary sales theory and concepts to what professional salespeople do in “the real world.” To describe and explain how buying behavior influences sales strategy. To use ethical sales and negotiation approach and two-way communication to secure consumers’ trust and long-term partnership. To describe and explain specific phases of sales and negotiation process.

Course type: mandatory

ECTS credits: 6

Pre-requisites: -

Language of instruction: English

DETAILED SYLLABUS

Brand Management - NOT HELD IN AC. YEAR 2023/24

Course code: 211312

Course coordinator: 

Prof. Đurđana Ozretić Došen, PhD

Course instructors: 

Prof. Đurđana Ozretić Došen, PhD

Assoc. Prof. Zoran Krupka, PhD

Assoc. Prof. Vatroslav Škare, PhD

Assoc. Prof. Sandra Horvat, PhD

Asst. Prof. Tanja Komarac, PhD

Description:

In this course, brand management is taught from the manager and consumer perspectives to highlight the importance of customer perceptions in bringing brands to life and the role of brand knowledge in building brand equity. Students will be acquainted with concepts and tools adopted across different industries and markets (local, international, global) to design and perform effective brand management.

The learning objectives are:

1. Develop a consumer-centric approach to building, measuring, and evaluating strategies that build strong brands.

2. Identify important issues related to planning and implementing brand strategies for diverse marketing offerings.

3. Apply branding principles, concepts, and frameworks to achieve brand management goals and improve marketing performance.

Course type: elective

ECTS credits: 5

Pre-requisites: -

Language of instruction: English

DETAILED SYLLABUS

Business to Business (B2B) Marketing

Course code: 211313

Course coordinator: 

Prof. Dubravka Sinčić Ćorić, PhD

Course instructors: 

Prof. Dubravka Sinčić Ćorić, PhD

Lucija Mihotić, MA

Description:

This course aims to develop theoretical and practical knowledge from the dynamic, global and interesting field of business-to-business marketing. It should prepare students to cooperate with future business partners in all business-to-business relationships – with industrial companies, business services’ providers, governmental bodies and non profit organizations.

Course type: elective

ECTS credits: 5

Pre-requisites: -

Language of instruction: English

DETAILED SYLLABUS

International Marketing - will be held during six day in duration of five hours each date

Course code: 211314

Course coordinator: 

Assoc. Prof. Zoran Krupka, PhD

Course instructors: 

Assoc. Prof. Zoran Krupka, PhD

Description:

The main purpose of the course is to adopt the basic knowledge, concepts and methods needed for marketing activities in a foreign environment. At the end of course, students are expected to know where, how and what to do when faced with the challenges of international marketing.

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Services Marketing - NOT HELD IN AC. YEAR 2023/24

Course code: 211315

Course coordinator: 

Prof. Đurđana Ozretić Došen, PhD

Course instructors: 

Prof. Đurđana Ozretić Došen, PhD

Assoc. Prof. Vatroslav Škare, PhD

Description: -

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

MASTER DEGREE IN BUSINESS - LEADERSHIP

Authentic Leadership Development - NOT HELD IN AC. YEAR 2023/24

Course code: 226711

Course coordinator: 

Assoc. Prof. Domagoj Hruška, PhD

Course instructors: 

Assoc. Prof. Domagoj Hruška, PhD

Description: -

Course type: mandatory

ECTS credits: 6

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Individual Behavior in Organizational Context - NOT HELD IN AC. YEAR 2023/24

Course code: 226713

Course coordinator: 

Assoc. Prof. Ana Aleksić, PhD

Assoc. Prof. Domagoj Hruška, PhD

Course instructors: 

Assoc. Prof. Domagoj Hruška, PhD

Ana Krajnović, PhD

Description: 

This course provides a comprehensive analysis of individual behaviour in organizations and how individuals may differ across a range of attributes including their personality, values, perceptions, and emotions. Its purpose is to provide an understanding of individual behaviour so leaders and leadership can be more effective and at the same time quality of employees work life can be enhanced. Course is designed to help students develop comprehension of the importance of individual behaviour, analyse the implications of workplace diversity, including challenges and potential benefits, as well as to describe how people behave under different conditions and understand why people behave as they do. The course also demonstrates how leaders can improve the attitudes, perceptions, and behaviours of employees at an individual level within organizations, but also in team dynamics and performance.

Course type: mandatory

ECTS credits: 6

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Motivation and Performance in Organizations - NOT HELD IN AC. YEAR 2023/24

Course code: 226714

Course coordinator: 

Assoc. Prof. Ivana Načinović Braje, PhD

Assoc. Prof. Maja Klindžić, PhD

Course instructors: 

Assoc. Prof. Ivana Načinović Braje, PhD

Assoc. Prof. Maja Klindžić, PhD

Description: -

Course type: mandatory

ECTS credits: 6

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Leading Organization Design - NOT HELD IN AC. YEAR 2023/24

Course code: 226715

Course coordinator: 

Assoc. Prof. Tomislav Hernaus, PhD

Course instructors: 

Assoc. Prof. Tomislav Hernaus, PhD

Matija Marić, PhD

Nikolina Dragičević, PhD

Description: -

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Leadership and Management for Nonprofits - NOT HELD IN AC. YEAR 2023/24

Course code: 226718

Course coordinator: 

Assoc. Prof. Ivana Marić, PhD

Course instructors: 

Assoc. Prof. Ivana Marić, PhD

Jelena Kovač, MA

Description: -

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Innovation Leadership - NOT HELD IN AC. YEAR 2023/24

Course code: 226719

Course coordinator: 

Prof. Jasna Prester, PhD

Course instructors: 

Prof. Jasna Prester, PhD

Asst. Prof. Radoslav Barišić, PhD

Description:

When faced with confusion or a problem, our instinct is to repair it with order. We examine and analyse the situation, looking for logic, until we can say: “Aha, I know this. Now I know what to do.” Unfortunately, the rapid analysis and rational decision-making that most managers use to run their organizations has serious limitations. As problems and circumstances become more complex, they don’t fit previous patterns. We don’t recognize the situation. We can’t rapidly or automatically know what to do. What worked before doesn’t work today. To make effective sense of unfamiliar situations and complex challenges, we must have a grasp of the whole of the situation, including its variables, unknowns, and mysterious forces. This requires skills beyond everyday analysis. It requires innovation leadership. Objective of the course are:

1. What Leaders Need Now Is Innovative Leadership

2. Why Innovation Matters

3. Innovation Leadership Has Two Components

4. Business Thinking Versus Innovative Thinking

5. Six Innovative Thinking Skills

6. Experiment with Innovation

7. Leadership for Innovation

8. Leadership for Organizational Innovation Requirements

The modular course design combines comprehensive theoretical material related to innovation leadership with more practical seminars where useful tools and methods for innovation are used.

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS

Women Leadership - NOT HELD IN AC. YEAR 2023/24

Course code: 226720

Course coordinator: 

Assoc. Prof. Maja Daraboš Longin, PhD

Course instructors: 

Assoc. Prof. Maja Daraboš Longin, PhD

Description: -

Course type: elective

ECTS credits: 5

Pre-requisites: none

Language of instruction: English

DETAILED SYLLABUS